Every year, I wake up on January 1st and I start from nothing again.

I have a constant electric buzz in my chest. A relentless inner motivation that runs throughout my body. Some people might call this feeling stress. I call it urgency.

I’m wired by my ambition to make money for SheFi. I’m unabashed about my commercialism.

SheFi is a multi-decade project. In order for us to succeed at the level of global impact, it has to be many, many times bigger than it is now. And the path to that impact is revenue. It is money.

Unlike in other businesses, nothing in SheFi recurs (for now). So every year, the ledger is wiped clean, and we start again from 0 revenue.

Our first mission is to recruit our cohorts: finding women who are passionate about advancing their careers and knowledge through an obsessive global community. A community in which people will make friends and business relationships for the rest of their lives.

Where do they hear from us? Where do they live? Why are they interested in crypto?

My first and most important job is to scour the Earth for the women of SheFi.

Then, I talk to my other community–my sponsor partners. We’ve been privileged enough to work with some of the best brands, not just by crypto standards but by any standard: PayPal, Consensys, Coinbase, Aave, Polygon, Uniswap, Sui, Avalanche, and many, many others.

SheFi is the biggest real-human community in crypto. As user acquisition becomes increasingly competitive, product teams building transformative technology will have a harder and harder time advertising to avatars on the internet.

SheFi curates and enables the brands we think are building the most impactful technology to communicate directly to a group of engaged women.

It's humbling and always a bit terrifying to have to start over again every single year. But I've learned that starting from zero is proof the business is working. Starting from nothing means we built something the year before that actually completed its cycle. That we served our community fully, that partnerships delivered real value, and that we didn't leave anything on the table.

Starting from zero means we did our job.

If this is your year to start something new, don't be afraid. Because the clock and the scoreboard reset for everyone.

If this resonated with you, forward it to someone who needs encouragement to start from zero this year.

SheFi Season 16 starts March 3 💫

Crypto + AI are no longer “nice to understand.” They’re table stakes.

SheFi is a 6-week, guided onramp: 12 live classes (Tues/Thurs 9:30–11:30am ET) + quests so you build real fluency (wallets, onchain actions, DeFi + stablecoins) and can actually track what matters in consumer crypto + AI.

$799 (limited scholarships available).

Apply now: https://pctxqsdzgk0.typeform.com/to/rUUJ3931

This Week in Crypto — SheFi Edition 🏇

• Morgan Stanley moves from observer to builder. Morgan Stanley filed for three in-house crypto ETFs: Bitcoin, Ethereum, and Solana. This is one of the clearest signals yet that a major U.S. bank is moving beyond distributing third-party products and into building branded crypto exposure itself. With $7.9 trillion under management, this isn’t about retail hype. It’s about creating discretionary allocation pathways for wealth clients.
  At the same time, ETF inflows hit $1.2 billion in the first two trading days of 2026, putting the market on pace for roughly $150 billion in annual flows. This is mandate-driven capital. Not speculation.

• Market structure finally moves to a vote. After years of negotiation, two Senate committees will hold synchronized markup sessions on January 15 to vote on crypto market structure legislation. If passed, the bill would end the SEC–CFTC jurisdiction fight and establish clear rules for digital asset intermediaries.

  The real debate right now is stablecoin rewards. The latest compromise allows activity-based rewards (staking, transacting) but bans yield on idle balances. If this holds, it gives CFOs and treasury teams the regulatory clarity they need to commit capital.

• Stablecoins shift from “is this safe?” to “how does this compete?”. Polygon Labs announced more than $250 million in acquisitions (Coinme and Sequence) to build stablecoin transaction infrastructure for commerce and cross-chain settlement. This isn’t about speculation. It’s about payments.

  This comes as the GENIUS Act moves into implementation and banks begin building regulated stablecoin issuance pathways. Policy has shifted. The question is no longer whether stablecoins are viable, but how they compete as payment infrastructure.

• Market depth beyond price. Bitcoin traded in a tight $85K–$90K range this week, underperforming stocks and gold. Volatility is compressing. Price is consolidating.

  But the most important moves this week weren’t reacting to price. ETF filings, Senate votes, and payment rail upgrades are about laying the foundation for the next wave of capital.

✨ SheFi takeaway: This was a week about infrastructure over speculation. When major banks file ETFs, lawmakers schedule votes, and payment rails expand into regulated commerce, long-term adoption is being built quietly. If you’re only watching charts, you’re missing the real move. Regulation, access, and institutional design are what shape 2026.

SheFi Quests 📜

Completing quests is one of the best ways to make the most of your SheFi journey! You’ll receive a confirmation email once your quest is successfully submitted.

• Quest 1: Follow Our Sponsors

• Quest 2: Download Brave Browser

• Quest 3: Create Your Wallet with Base

• Quest 4: Create Your First Post on Base

• Quest 5: Join Decentraland

• Quest 6: Add Endaoment Mini App and Donate!

• Quest 7: Connect Your Brave Wallet to Brave Rewards

• Quest 8: Claim your SheFi ENS username

SheFi & Crypto Events 🌎

Going to ETHCC, Token2049 or Devcon? Join our Global Events Telegram Chat: https://t.me/shefisummit

SheFi Events:

• 01/16 Virtual: Investment Club with Christine Urban: Members only
  Join us as we discuss all things crypto investing with Christine Urban, Community Project Manager at Prospera, diving into network states and community architecture.

• 01/24 Dubai: SheFi UAE Desert Camp: Minted Under the Stars: RSVP here

Other events:

• 01/07-16 Virtual: District Hackathon - Build on Base - Register Today!: Register here

• 01/23 NYC: Wallchain Quackers NYC Meetup 🦆: RSVP here

• 01/27 London: WEB3 DEMO DAY LIVE 🔴 + ANNIVERSARY PARTY: RSVP here

• 01/29 London: Dune in London: Onchain data for institutions: RSVP here

👉️ Share your wins so we can celebrate them 👈️

If you enjoyed this newsletter, share it with someone!