Last week, I had my 20-week full anatomy scan. 

Jon held my hand tightly while the technician squeezed jelly over my belly. As she performed the ultrasound, we looked at Baby Love Wu on a big screen.

There everything was. A brain. A spine. Kidneys. Fingers. Two little ears. Two tiny kicking feet that, come April, I would be able to squeeze ever so gently.

And finally, according to the technician: “A very strong heart.”

We listened intently. The sound of our baby’s heartbeat took over the room, and I was overwhelmed with joy. Fast, powerful little thumps. I wanted to listen to it forever. 

The scan was unlike anything I have ever experienced before. It was a miracle.

Over my first two trimesters, I learned that pregnancy can be mysterious, full of surprises, and scary. For the first time in my life, I was no longer in control of my body, hormones, and even emotions. If I wasn’t nauseous, I was beyond tired.

I had to learn how to say no to opportunities, how to smile in sponsor meetings despite feeling seasick, and how to navigate confusing medical test results. 

There were moments I felt anxious, upset, and terrified. Until the 20-week appointment, I had little confirmation our baby’s body was developing correctly. 

But after seeing our baby at 20 weeks, I internalized something: 

I was born to do this.

Born to create. And to create even in the face of uncertainty. Even after this scan, there is still a lot of uncertainty left on the now life-long journey of motherhood. 

And while there are a few variables in my control, I ultimately have to trust both the process and that I am doing my best.

As I reflect on these past few months, I realized my motherhood journey feels a lot like my founder journey. Dare I say, motherhood is the ultimate founder mode.

With SheFi, my first baby, I thought “How hard can it be?” With pregnancy, I had the same thought. 

The answer: very hard. But very worth it. 

As a founder, I experience the highs, lows, moments of fear – and an immense amount of trust in myself despite my fears. Would people sign up? Would sponsors support us? How do I grow this business? I have worked diligently, day after day, giving SheFi my all to make it a success.

But the uncertainty never goes away.

Similar stressful questions pop up during pregnancy. Is my baby healthy? Am I doing all the right things? Is this normal? But all I can do is try my best – and continue to trust.

I’m doing that for both SheFi and my pregnancy.

I had always wanted to be a mother, and my dream is finally coming true while continuing to build SheFi. Many of you have already met Baby Love Wu while I was 10 weeks pregnant in Singapore, or while I taught Season 12 and felt the first kicks. My pregnancy is the reason I couldn’t go to Bangkok, and it’s why I’ve had to put even more trust in my team.

But every worthwhile journey in your life will come with uncertainty. I had no idea, after all those late nights making educational content and sending sponsor emails, that my hard work would grow SheFi to over 7,000 members worldwide.

And every woman and non-binary person who joins SheFi is embarking on a transformative, uncertain journey of their own, in an effort to learn new skills and reinvent their futures. 

Of course the unknown is a little scary. But we can do it scared.

And now, SheFi is about to have a little sibling. 

Baby Love Wu, launching April 2025.

Give the Gift of SheFi 🎁

Are you a man who’s an ally to the women in Web3 movement? Or maybe you’re a woman or non-binary person who has already taken SheFi and experienced all the amazing benefits?

If either of these apply to you, then it’s time to give the gift of SheFi!

SheFi’s programming will make sure the important women in your life don’t miss out on the most important technologies and trends pushing the entire ecosystem forward. Isn’t that the 2025 we all want to see?

Remember, you can sign up your:

• Sister

• Girlfriend

• Best friend

• Mom 

• Non-binary pals 

• Colleagues

• Little cousin in college who needs to pick a career 

• Grandma who is ready to get out of retirement to make a fortune of her own

Whether they are completely new to the crypto space or even if they have been here for a while, make no mistake: becoming a member of SheFi will change their life.

In 8 weeks, they will become a crypto expert – with SheFi! And membership is for a lifetime, so it doesn't end when classes do. It’s the holiday gift that keeps on giving! ☃️

In addition to key crypto knowledge, she will gain: 

• Career and investment advice

• Networking opportunities

• Membership to an exclusive Discord filled with alpha

• Special event access, and more

Members have found their dream jobs through SheFi. They’ve started projects. Won hackathons. They’ve made lifelong friends. The list goes on and on.

Applications close January 10th. DON’T BE A GRINCH – SIGN HER UP NOW!

The cost of a lifetime membership is $799, which can be paid directly, covered by her current employer, or covered through our scholarship program. More info in the application.

If you’re signing up on her behalf, use this link: tinyurl.com/shefi13. Stop frantically Googling “2024 Gift Guides.” SheFi will make the perfect holiday gift! 

Plus, if you reply to this newsletter that you signed someone up, we’ll even send you a cute enrollment letter you can print out to put under the tree. 🎄

SheFi’s not just a course. SheFi’s a movement.

So this year, give the gift of financial freedom. Sign her up for Season 13 now.

SheFi Presents: 12 Days of Crypto! 🎄

Santa isn’t the only one coming to town! The bull market is coming, too, and we want you to be prepared for it!

No need for milk and cookies – instead of 12 Days of Christmas, SheFi is doing 12 Days of Crypto!

@shefiorg

SheFi presents: 12 Days of Crypto! 🎄 Starting Friday, December 13th, we will be releasing a new quest every day to get you confident oncha... See more

If you’re a SheFi member, we’ve emailed you a form to complete for a chance to win a set of Chipped nails. Each quest completion counts as an entry!

But even if you’re not a member of SheFi, you can still follow along with each day’s quests that we’ll be posting every day at 9 am ET on Twitter. We’re already about halfway through, but you still have time to catch up!

Don’t be left behind in 2025’s bull market. Complete every challenge to make the most of next year! And if you want to participate in more fun activations like this, be sure to sign up for Season 13, starting February 2024.

(The last cohort before Maggie pops!)

SheFi Community Wins

• Tomoko won two prizes at ETHGlobal BKK as non-technical support.

👉️ Share your wins so we can celebrate them 👈️

SheFi & Crypto Events 🌎

• 2/23 Denver: ETHDenver Camp Buidl: RSVP here

• 2/26 Denver: SheFi Summit Denver

• 2/27 Denver: ETHDenver RSVP Here

• Want to participate in ETHGlobal Hackathons in 2025? Fill out this form

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