Know Your Worth.

This season, I raised SheFi’s cohort prices from $299 to $799.

When I did so, some people suggested that, instead of charging money at all, I should instead be giving away the entire SheFi program for free.

Here’s my strong belief, and one of the reasons I started SheFi to begin with:

Women cannot be expected to do free work. Even if it’s for other women.

Asking each other to do free work is an easy way for women to keep each other down and ensure none of us get paid what we deserve.

Society already undervalues the free labor women quietly provide as mothers, caregivers, and homemakers. So when we participate in markets as entrepreneurs or in the workforce as employees, it’s all the more important that we know our own worth and get compensated fairly.

When I first started SheFi, I funded it completely myself from my own savings. I thought I was providing a needed product, but because I was helping other women, I wasn’t “allowed” to charge for it.

Ultimately, I was stressed to the point of burning out. I was spending thousands of dollars a month of my own money, I couldn’t get full-time employees, and my reach and impact was extremely limited.

It turns out, it’s really hard to provide a high-impact service if you don’t have a budget! You can’t scale your impact if you do it all on your own. And you can’t sustain your work–even if it’s something you love–if you don’t get paid to do it!

Looking back, I regret letting fear get the best of me and devaluing myself and my labor.

Ultimately, if you burn out and quit your mission early because it wasn’t sustainable, did you really make the world a better place? Did you really have the impact you desired? Were you able to provide for yourself and your loved ones?

The entire idea of SheFi is that women are in control.

That means if you can afford it, then you can pay the SheFi tuition, which we think is one of the best values in all of crypto. If you can’t afford it, SheFi offers fully-paid, 100% free scholarships provided by our wonderful sponsors to ensure we expand access. Last cohort, 550 scholarships were funded by sponsors. Our sponsorship program will remain in place as long as we have amazing sponsors.

But one thing I will never do is apologize for pricing SheFi at what I think it’s worth. I think it’s tragic that women devalue their own work, their own labor, and their own efforts and are shamed for monetizing their businesses.

As women we have the ability to choose what we want in our lives. If I have the privilege of working with you via SheFi, I trust that that’s a choice you’ve made, not something that was forced on you.

That’s what SheFi is about: possibility, reinvention, and knowing one’s worth. I hope you all have the courage to know your value and price your work accordingly.

Financial Freedom is Feminine,

Maggie

What in the Wells Notice is Happening?

The U.S. Securities and Exchange Commission (SEC) recently issued Wells Notices to several key players in the crypto space: Uniswap Labs, Robinhood, and ConsenSys.

A Wells Notice is a formal letter from the SEC informing a company that the agency is planning to bring an enforcement action against it. The notice outlines the SEC's case, allowing the company to respond before the SEC files a lawsuit. In short, it's a warning shot.

• Uniswap is a decentralized finance (DeFi) platform that allows users to trade cryptocurrencies directly with each other, without a central authority.

• Robinhood is a popular trading app that offers crypto trading alongside traditional stocks.

• ConsenSys is a blockchain software company that develops infrastructure for DeFi, including a platform for token swaps.

The SEC's Wells Notices suggest the agency believes some of the crypto assets and services offered by these companies involve unregistered securities. If these assets or services are deemed securities, the companies would need to register with the SEC and comply with securities laws.

For Uniswap and ConsenSys, this strikes at the heart of the DeFi ethos. These platforms aim to enable peer-to-peer trading and financial services without intermediaries. But the SEC argues that many tokens and services in DeFi are securities and should be regulated as such.

For Robinhood, the notice highlights the regulatory complexities of offering crypto trading alongside traditional financial services. It also underscores the SEC's increasing scrutiny of crypto offerings by mainstream financial platforms.

These Wells Notices signal the SEC is ready to take enforcement action across the crypto ecosystem, from DeFi platforms to mainstream trading apps. But the industry is pushing back, arguing for clearer rules that account for the unique properties of crypto and preserve innovation.

The notices also have implications for crypto self-custody. If more crypto assets are deemed securities, it could impact your ability to hold them in your own private wallet vs. on a registered platform.

Want to navigate the evolving regulatory landscape of crypto? Join SheFi to get access to education on what’s happening in crypto.

Wanted: Women in Web 3

WANTED: Professional women and non-binary folks who want to:

• Master Web3

• Reinvent your career

• Shape the future of Web3

All in an 8-week program.

If this sounds like you, I encourage you to apply for SheFi! It’s 8 weeks of live immersive instruction, hands-on tech demos and onchain quests, all aimed at helping you master Web3.

• Cost: $799 or $50 per class (less than a pilates class!)

• Scholarships available. You can request a scholarship in the application form

• Payment Plans & Letter to Employers available

• Rewards for Referrals: You earn $50 USD for each paid SheFi sign up. The applicant must put your name in the referral box and pay.

Apply for Season 11 or refer a family member, friend or colleague!

SheFi Community Wins

• Aoife O'Dwyer got selected for the first Hypersub Accelerator

• Geeny helped raise $20M with class_lambda and @alignedlayer team

• Marisa launched her own studio Hope Rodeo. It’s for product, marketing, strategy! Now taking clients, hire her

• Chancy launched Feminine Alpha—an empowering coaching and media + interview series designed to support the rising of the feminine

• Sharonda launched NurseBloc: Medical care simplified for everyone

• Hanna secured her first speaking slot at ETHPrague

• Monica launched a crypto game on Farcaster: Onchain Loteria - it is a combination of trivia and bingo with a Mexican twist

• Sierra Henry launched her biggest campaign ever! A Birkin bag giveaway with the opportunity to get more entries for creating an account with her company Prologue

• Sandra led and executed two major internal processes that had only been conducted once before only 2 months into her new job

• Kristina reached her goal of transitioning from a freelancer to a full-time position in Web3 after several months of persistent job hunting

• Jean Alfonso-Decena soft-launched an AI startup in Osaka with a mention of incorporating Web3 in our efforts later this year

• Celia Rules is 1 of the 20 artists selected for Artistic Minds Shine: Neurodivergent Artists' Digital Display at NYSE

• Dayana Aleksandrova spoke on a BIG stage & got invited to 4 more events as a speaker

• See the wins on Twitter 

• Share you successes so we can celebrate them

SheFi Events

• 5/8: Virtual —> Monthly Career Office Hours with Val

• 5/9: Virtual —> Full-Time Advisory and Solopreneurship: Balancing Business Building with Personal Fulfillment

• 5/14: Virtual —> How To Structure Your Web3 Website For Max Visibility In The Bull Market

• 5/17 Virtual —> Zerion Office Hours

• 5/22 Berlin —> Builders Brunch: RSVP 

• 5/23: Berlin —> SheFi x Starknet Brunch: RSVP

• 7/6 - Brussels, Belgium —> SheFi Summit Brussels: Ticket Sign Up

• *Virtual Events are Members only. RSVP in Discord #shefi-events channel

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