Just Say No.

In the last newsletter, I told you how I said yes.

Today I want to share how I’m saying “no.”

Saying no is particularly difficult for me, because:

1. I am a recovering people pleaser

2. I’ve gained a lot from saying yes

I said yes to moving across the country to work on a series of crypto short films. I ended up developing a friendship with Iain McCaig, the artist who designed the Star Wars prequel’s most iconic characters.

I said yes to pitching the CEO of AMD, Dr. Lisa Su, on a joint venture to mine Ethereum–at a time when I knew very little about crypto infrastructure. It led me to cofounding my first company.

I said yes to a networking event during a torrential downpour to support my friend and fellow female founder Julia Rosenberg, and I reconnected with my now-fiancé.

Yet for every “yes” that worked out, there have been many more that led to little else but distraction.

I recently started reading a book called “The Great Work of Your Life” by Stephen Cope, which uses the Bhagavad Gita as a lens for finding one’s purpose. The book is focused on discovering dharma–roughly, purpose–which can only be done by saying no to everything else.

From the Bhagavad Gita:

“Those who cannot commit, who cannot say ‘no,’ are doomed to everlasting conflict.”

Saying “no” unifies your purpose; saying yes to everything creates constant internal conflict. Your greatness comes from being singular in your purpose, not from doing random acts.

I tend to roll up my sleeves and do everything for SheFi. Yet I’ve realized every moment I am doing a task not aligned with my authentic genius, I am doing a disservice to SheFi and myself. 

“Great Work” plus my 2024 plan clarified for me the importance of saying no to opportunities that distract me from SheFi.

So: my goal for this year is saying “no” a lot more than I say “yes.”

BTC ETF, WTF?

The SEC approved all 11 spot Bitcoin ETFs on January 10, 2024. Let’s dive into this historic approval and why it matters.

The Bitcoin Dilemma: Bitcoin's appeal is clear, but its volatility and complex ownership deter some traditional investors.

The solution? Put Bitcoin into an Exchange Traded Fund (ETF), offering investors a familiar financial structure they trust and know.

What is an ETF? An ETF is a basket of diverse assets like stocks, bonds, and Bitcoin. It offers a one-stop shop for diversified market exposure, simplifying investment in various assets.

1 ETF = exposure to many assets!

The BTC ETF allows investors to gain exposure without directly owning Bitcoin itself.

Investors don’t have to deal with the complexities of cold storage or hacker paranoia.

Who's Bringing BTC ETF to Wall Street?

• Traditional Asset Managers: BlackRock, WisdomTree, VanEck, Fidelity

• Crypto-Focused Firms: GlobalX, Bitwise, Ark Invest

• Other Notable Contenders: Valkyrie Investments, 21Shares

Why does the spot ETF Matter? The ETF brings Wall Street's approval, enhancing Bitcoin's credibility, boosting liquidity, and simplifying access for investors through familiar brokerage accounts.

This could lead to broader adoption and increased investment!

Which ETF to invest in? Always conduct your own research and consider underlying assets, expense ratios, and your investment strategies.

• What’s Inside? Check what the ETF actually holds. Is it direct Bitcoin or something else?

• Costs Matter: Look at the 'expense ratio'. This is a small percentage fee that you pay the fund. Look for a 0% expense ratio, meaning you won’t pay a fee.

• Performance: How well does the ETF follow Bitcoin’s price? You want one that sticks close to Bitcoin's actual performance.

• Easy to Buy and Sell? Ensure you can trade the ETF easily, without big price swings.

• Custody: Who is the custodian for the underlying Bitcoin? Is it an institution you trust?

To get exclusive access to in-depth crypto education, join SheFi: https://tinyurl.com/SheFi10

SheFi Summit Denver Tickets 🎟️ 

SheFi Summit Denver Tickets are on sale now! Explore the frontier with female builders, architecting the future of crypto and AI.

No fluff. No shills. Just femme experts sharing powerful insights.

• ⭐ Hear from female pioneers in AI x Crypto

• ⭐ Connect with companies hiring

• ⭐ Get an exclusive NFC chipped bucket hat

• ⭐ Participate in onchain quests to potentially win more merch

Secure your spot: https://tokenproof.xyz/event/shefi-summit-denver 

Feb 28, 2024 I 10AM - 7PM I Spots are limited.

If you’d like you to sponsor the SheFi Summit, simply fill out our partnership form.

Season 10 Enrollment Open

This season our theme is “The Frontier Is Feminine.”

Do you have a daughter, sister, cousin, mother, grandmother, niece, girlfriend, colleague or daughter who could benefit from our crypto and AI course, community and career support? Refer them to SheFi!

Referrals are a massive part of our growth. Last season, 172 people referred new members to SheFi.

If you’ve gotten value out of being part of the SheFi community, I would greatly appreciate your referral: https://tinyurl.com/SheFi10

Enrollment for Season 10 closes on February 25, 2024. Spots are limited and enrollees are considered on a first-come first-serve basis. 

In the second half of 2024, we have significant revamps to our course content planned, highlighting the biggest trends in crypto.

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